Summary
Client: FIA
Agency: TigerLily
Roll: Sr. Motion Designer
The Story
Over the last three years, I have been fortunate enough to work consistently with Tiger Lily, a highly regarded agency. Their trust in my work has allowed me to take on exciting projects for a variety of clients, each with their unique set of needs.
One of these is FIA, the world's most innovative fintech, which has a very strong brand system that needed to be reflected in their animated outputs.
Case Study
The Most Innovative Fintech
The Mission
In my role, I was trusted with the responsibility of converting static style frames into lively, dynamic animations.
These animations were not just any motion graphics, they were meticulously tailored to suit the distinct vision of each client, ensuring their brand story was told in the most captivating way possible.
It involved closely following the direction established by the lead animator. This collaborative approach was essential in maintaining a consistent narrative and visual aesthetic across all the shots, creating a coherent and immersive visual experience.
The Challenges
Having the opportunity to work with such an incredibly talented and dedicated team was truly transformative. It pushed me to step out of my comfort zone and rethink the way I approached animation.
Whi this project I learned the significance of being a team player. I saw that by combining our talents, we were capable of achieving outcomes far greater than anything that I can do as a solo-artist.
