Senior Motion Designer
Location:
Edmonton, Canada & CDMX, Mexico / MST Time Zone
JAVIER REYES
I believe people connect with products, services, and ideas when they understand not only how they work, but why they matter.
That is why I begin with curiosity, clarify the logic behind the message, and use purposeful motion to turn complexity into clear, engaging visual stories.
At a Glance
Role:
Senior Motion Designer with 15+ years of creative experience
Design Language:
Abstract forms, expressive typography, and geometric systems
Focus:
Motion design products for tech, finance and fintech brands
Background:
Graphic Design, Branding, and Marketing
AI-enabled:
Integrating AI into practical creative workflows
Global Perspective:
Shaped by years of remote collaboration worldwide
Career Direction:
Advancing into art direction and creative direction
Open to:
Freelance and full-time remote opportunities
Time Zones:
MST, with flexibility across both North American coasts and partial UK/European overlap
Based in:
Edmonton, Alberta, Canada
My Philosophy
LOGIC BEFORE
BEAUTY®
☺
Before deciding how something should move, I ask why it needs to move, what the audience needs to understand, and what the work must make possible for the team. Beauty is not decoration added at the end. It emerges when the message, structure, rhythm, and craft are working together.
Logic gives the work direction, but taste helps me recognize which solution feels most appropriate, distinctive, and complete. I have developed that judgment through years of hands-on craft and daily engagement with design, motion, film, photography, art, and culture. It helps me make deliberate choices about what to include, what to refine, and what to leave out.
I begin with curiosity before execution. Better questions help clarify what matters, reduce ambiguity, and give your team greater confidence in its decisions. From there, I use procedural thinking to build a system of principles and reusable structures that can guide one shot, a complete video, or an entire family of content.
This is why I focus on systems over isolated outputs. I can solve a single execution when that’s what the project needs, but I’m drawn to building systems that solve today’s needs and make future production faster, more consistent, and easier to scale.
Brand System:
Algorithmic Beauty
System Builder:
@reyesdelpech
Philosophy:
Logic Before Beauty®
↔◌#
Type-driven Design
Human-Facing Skills
Visual Literacy
Over time, I have built a broad visual and cultural knowledge that informs my taste and judgment, not only how something should look, but whether it feels right for the message, the audience, and the team.
Creative judgment and visual literacy
I draw from years of working with design, motion, film, photography, art, and culture to make thoughtful choices and explain them clearly to both the team and the client.
Art direction, branding, and marketing
This background helps me translate strategy into a clear visual language, keeping the work aligned with the message and making each decision easier to understand across client and team touchpoints.
Project and production management
I keep priorities, timelines, feedback, files, versions, and handoffs clear so everyone knows what is happening, what is needed, and what comes next.
Collaboration, mentorship, and empathy
I listen carefully, communicate my thinking openly, and stay aware of what teammates, collaborators, and clients may need. When I can help, I look for practical ways to support the conversation, the work, and the people behind it.
Computer-Facing Skills
Technical Skills
My technical range allows me to move between design, animation, storytelling, and production. I select the process and tools according to the idea, audience, and scale of the project.
AI-Assisted Creative Workflows:
Human-directed use of AI to support ideation, visual exploration, motion development, voice, and writing while keeping creative judgment at the centre.
Tools:
ComfyUI, Figma Weave, Suno, Claude, Multiple Models
2D Motion Design
Design and animation for typography, graphic systems, illustration, interfaces, campaigns, and branded content.
Tools:
After Effects, Cavalry, Figma, Illustrator, Photoshop, Premier Pro
3D Motion Design
As a 3D generalist, I work across dimensional form, lighting, materials, composition, animation, and camera movement.
Tools:
Cinema 4D, Redshift, Blender
Explainer Videos:
Structured visual stories and explainer videos that make products, services, features, workflows, data, and technical ideas easier to understand.
Tools:
After Effects, Cavalry, Figma, Illustrator, Premiere Pro
Motion Systems and Toolkits:
Reusable principles, templates, and modular assets that help teams maintain consistency, adapt content, and scale production.
Tools:
After Effects, Cavalry, Figma, Premiere Pro, Expressions and Scripting
Video Post-Production:
Editing, compositing, cleanup, sound design, colour refinement, and final delivery across platforms and formats.
Tools:
Premiere Pro, After Effects, Adobe Audition
Motion Design Services
Built for Clarity and Scale
I help teams clarify complex ideas and turn them into purposeful motion, whether they need a single execution, a complete story, or a system that can grow.
→ 2D Motion Design
Purposeful animation for typography, graphic systems, illustration, campaigns, products, and branded communication.
→ 3D Motion Design
Dimensional animation that adds depth, atmosphere, and spatial clarity when the idea calls for it.
→ 3D Product Visualization
Product-focused imagery and animation that communicate form, function, and detail with greater presence.
→ Web Hero Animations
Focused motion that supports a page’s narrative while respecting usability and performance.
→ Motion Art Direction
A clear concept, visual language, and set of motion principles that keep teams aligned from exploration through delivery.
→ Campaign Motion Systems
Modular families of assets that stay consistent across launches, platforms, audiences, and formats.
→ Product Explainer Videos
Structured visual stories that help audiences understand how a product works and why it matters.
→ Storyboards / Style Frames
Clear visual planning that defines the story, composition, pacing, and overall look before production begins.
→ Motion Toolkits
Reusable templates, assets, and guidelines that help teams create consistent content efficiently.
How I Support
Creative Teams
You can bring me into the process at the level that gives your team the right balance of expertise, capacity, and ownership. I communicate clearly, document decisions, welcome constructive feedback, and adapt to the systems your team already uses.
Animate Specific Shots
When your concept and direction are already established, I can take ownership of selected shots and integrate with your existing workflow. You gain senior animation support that respects the visual language, reduces pressure on your team, and fits cleanly into the larger piece.
Best fit for:
Studios, agencies, and in-house teams needing senior animation support.
Lead the Complete Video
When you need one person to connect the thinking and execution, I can lead the video from brief and concept through design, animation, refinement, and final delivery. You gain a structured, collaborative process with one clear creative thread from beginning to end.
Best fit for:
Product, brand, and marketing teams needing one partner to lead a complete video.
Lead a Complete Video Package
For campaigns, launches, or content programs with multiple videos and formats, I can develop the overarching motion system, organize production, and lead a team of collaborators. You gain a coherent family of work, a clearer production framework, and the flexibility to scale without losing quality or identity.
Best fit for:
Growing teams needing scalable production across multiple videos and formats.
People that have trusted me: