At AUPE, I've been working as a Graphic Designer in a temporary staff position since November 2024. My primary responsibility is creating engaging motion graphics for educational content tailored to AUPE members. I've also contributed to social media content creation and voice-over recording using internal resources. A key aspect of this role has been seamlessly integrating into the existing workflow, collaborating closely with the communication department's manager, team lead, and officers. I proposed and implemented a versatile visual style applicable across various video content types.

Additionally, I played a crucial role in creating and introducing internal motion design processes and documents, which have streamlined our workflow and improved consistency across projects. This position has offered valuable experience in adapting to established production pipelines, implementing new processes, and meeting deadlines while adding significant value to the team.

As a Logo Designer and Project Manager for Pivot Brand Group, I spearheaded the creation of the visual identity for NASCAR's 2025 Mexico City race. This project demanded a nuanced understanding of Mexican culture to craft a design that resonated with the local audience while upholding NASCAR's brand values. In close collaboration with Pivot Brand Group's project managers and brand designers, we presented two distinct concepts. The chosen design—a clean, modern approach—became the event's official visual identity.

Our team rose to the challenge of developing a fresh, innovative concept that stood apart from previous approaches, effectively welcoming this thrilling event to Mexico City. This project highlighted my ability to manage stakeholder expectations, navigate cultural intricacies, and deliver impactful visual solutions for high-profile international events. Under the creative direction of Rogelio Zarate and with the collaboration of presentation designer Monika Larochelle, the agency won the pitch. The visual identity will be used next year.

For the Adobe MAX project, I was invited by Skycar Creative to animate ads showcasing new Photoshop features. This high-profile project allowed me to work with a talented team, including Tracy Ip, Andy Miller, Yelim Lee, and Michael McAfee. We created visually stunning content to highlight Adobe's latest innovations.

The project flowed smoothly, demonstrating our ability to meet the needs of a prestigious client like Adobe. This experience was not only a dream come true for me as a digital creator but also showcased my skills in motion design and collaboration within a top-tier creative team. The resulting ads effectively presented Adobe Photoshop's new features at Adobe MAX, contributing to the event's success and reinforcing Adobe's position as a leader in creative software.

As a Videographer for Metrolinx, I've been creating dynamic and high-impact social media content to showcase Toronto's evolving transportation system. Working directly with the director of communication, I've taken on the challenge of visually capturing and communicating the exciting developments in the city's transit infrastructure.

This role has allowed me to blend my videography skills with creative storytelling, effectively engaging audiences and highlighting the progress of Metrolinx's projects. By producing compelling visual narratives, I've contributed to increasing public awareness and enthusiasm for the ongoing improvements in Toronto's transportation landscape.

As a Graphic Designer for Strong Coffee Marketing in Edmonton, Alberta, I've been delivering a wide range of visual content for various clients. My responsibilities include creating ads, brochures, print materials, and digital content for clients such as Discover Saskatoon and Kootage Kids.

The agency has consistently trusted me with the creative freedom to propose visual solutions for each client's unique challenges. This role has allowed me to showcase my versatility in graphic design, adapting to different brand identities and project requirements. I've enjoyed the opportunity to contribute to diverse marketing campaigns, helping clients effectively communicate their messages across multiple platforms. My work has involved close collaboration with the agency team and clients, ensuring that each project meets both creative standards and business objectives.

As a volunteer intern at Houdini School, I've been editing classes focused on the DCC Houdini software. This role has provided me with a unique opportunity to rapidly enhance my video editing skills, particularly with Adobe Premiere. Beyond technical growth, I've had the privilege of connecting with a talented community of Houdini artists and collaborating with a dedicated team of interns.

Together, we've been developing internal processes to maintain consistency across classes. This experience has not only sharpened my video editing abilities but also deepened my understanding of Houdini and the broader VFX industry. It's been a rewarding journey of skill development, networking, and contributing to high-quality educational content in the field of 3D graphics and visual effects.

As a Senior Motion Designer for the Prostate Cancer Centre, I've been contributing my skills in video post-production and motion design to create impactful content for this vital organization. One of our major challenges was developing content suitable for national TV broadcast advertising, which required adapting our approach to meet industry standards. Working closely with project managers and marketing officers, I've helped create visually compelling and informative content that raises awareness about prostate cancer. The role has pushed me to maintain consistency across various projects while continually innovating our visual approach. This experience has not only honed my technical skills but also deepened my understanding of creating effective healthcare communication materials for a wide audience.

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Over the last three years, I have been fortunate enough to work with Tiger Lily, a highly regarded agency on a consistent basis. Their trust in my work has allowed me to take on exciting projects for a variety of clients, each with their unique set of needs.

One of those is TIAA, is an American financial services organization that is a private provider of financial retirement services in the academic, research, medical, cultural and governmental fields. wich has very strong brand system that needed to be reflected in their animated outputs. In my role, I was trusted with the responsibility of converting static style frames into lively, dynamic animations.

These animations were not just any motion graphics, they were meticulously tailored to suit the distinct vision of each client, ensuring their brand story was told in the most captivating way possible.

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Elastic, the leading platform for search-powered solutions, was awarded as Google’s Partner of the Year. To celebrate, they needed to create amazing videos to communicate how this partnership set them at the forefront of innovation, creating unparalleled value for customers.

With this content, Elastic effectively communicated their powerful message about the integration of their technology with Google Cloud services. What could have been complex concepts were transformed into videos that appealed to their audience. We produced four engaging videos that enhanced and showcased the brand's unique identity.

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